Introducing Google Analytics
This topic will include lessons that explain what digital analytics is, how Google Analytics works, and how digital analytics can benefit your business.
Why Digital Analytics?
How does Google Analytics works
Google Analytics set up
How to set up views with filters
Google Analytics User Interface
Welcome to a Guided Tour of the Google Analytics interface!
This topic will include lessons that will familiarize you with the Google Analytics interface.
Navigating Google Analytics
Understanding Overview reports
Understanding Full Reports
How to Share Reports
How to Set up Dashboards and Shortcuts
Audience reports provide you with data about a user's demographics, their behavior, how they use their mobile devices, and their industry. All audience dimensions can be applied to other reports i.e. Pages, Events, or Goals to determine what type of users perform desired actions. Google Analytics provides you with directional data about your audience to assist with targeting or personalized campaigns.
Basic Campaign and Conversion Tracking
This topic describes how to create conversion actions on your website to track customer actions. Conversion tracking can provide insight into how effectively ads lead to valuable activity on your websites, such as purchase, signup, or form submission.
How to measure Custom Campaigns
Tracking campaigns with the URL Builder
Use goals to measure business objectives
How to measure Google Ads campaigns
A Beginners’ Guide to Google Analytics Wrap-Up and Assessment