Beginners’ Guide to Google Analytics

Google
Google
Last Update October 27, 2021
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About This Course

Beginners’ Guide to Google Analytics walks new users through the process of creating an account, implementing tracking code, and configuring data filters. You’ll discover how to use the Google Analytics interface and reports, as well as how to create dashboards and shortcuts. In addition, the course will show you how to analyze basic Audience, Acquisition, and Behavior reports, as well as set up goals and campaign tracking.

Learning Objectives

Learn how digital analytics can help your business
Learn how Google Analytics works
Learn how to create an account, install the tracking code, and set up different views with filters for testing

Requirements

  • Willingness to learn the Basics in Google Analytics

Target Audience

  • Who wants to learn about Google Analytics
  • Who wants to be familiar to navigate the Google Analytics interface

Curriculum

17 Lessons1h 30m

Introducing Google Analytics

This topic will include lessons that explain what digital analytics is, how Google Analytics works, and how digital analytics can benefit your business.
Why Digital Analytics?
How does Google Analytics works
Google Analytics set up
How to set up views with filters

Google Analytics User Interface

Welcome to a Guided Tour of the Google Analytics interface! This topic will include lessons that will familiarize you with the Google Analytics interface.

Basic Reports

Audience reports provide you with data about a user's demographics, their behavior, how they use their mobile devices, and their industry. All audience dimensions can be applied to other reports i.e. Pages, Events, or Goals to determine what type of users perform desired actions. Google Analytics provides you with directional data about your audience to assist with targeting or personalized campaigns.

Basic Campaign and Conversion Tracking

This topic describes how to create conversion actions on your website to track customer actions. Conversion tracking can provide insight into how effectively ads lead to valuable activity on your websites, such as purchase, signup, or form submission.

A Beginners’ Guide to Google Analytics Wrap-Up and Assessment

Your Instructors

Google

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Google is a multinational technology company that focuses on Internet-related services and products such as online advertising technologies, a search engine, cloud computing, software, and hardware. As part of our incredible 20+ year journey, we hope to assist everyone by providing training and tools to assist them in growing their skills, careers, and businesses. With us, you can learn digital skills and develop your online business.
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Free
Level
Beginner
Duration 1.5 hour
Lectures
17 lectures
Subject

Enrolment validity: Lifetime

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